SFX Acquires Plus Talent

SFX Entertainment has announced expansions into the Brazilian market.

SFX has acquired Plus Talent, a Brazilian agency and promotion company that represents DJs and promotes Tomorrowland Brazil.

The company also announced an expanded partnership with AB inBev, with beer brand Skol becoming the headline sponsor of Tomorrowland Brazil.

That festival sold out in three hours when it went on sale Sept. 6, according to SFX.