Coalition’s roster has Radio One DJs including Nick Grimshaw, Greg James, Scott Mills, Aled Haydn Jones, Alice Levine, and Ally McCrae, while it also arranges celebrity appearances for the likes of MTV presenter Becca Dudley, Westlife vocalist Brian McFadden, Embrace frontman Danny McNamara, and Pixie Lott.
It also runs events under such well-known brands as Coffee House Sessions, Flirt! and The Ents Forum, which have proved popular on the UK University and nightclub circuits.
Although Warnock’s firm is best-known for representing live acts on a global basis, it has also shown it’s not shy of branching out. In May 2013 it set up a London-based literary agency, bringing in Jonathan Conway and Juliet Mushens to spearhead the operation.
Initially, Coalition will continue to trade under its already established brand name, although the staff will relocate to The Agency Group’s office in Islington, London.