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Industry Noize: Avery Fisher Name Up For Grabs
Lincoln Center has agreed to pay $15 million to the family of Avery Fisher in order to drop the name from Avery Fisher Hall and sell naming rights to the venue to the highest bidder.
Photo: Mikhail Klassen
Fisher was a violinist and hi-fi pioneer who founded Fisher Radio Company and financed a 1973 renovation of the hall.
Lincoln Center officials say proceeds from naming rights will finance a new renovation project expected to cost more than $500 million.
Under the agreement announced Nov. 13, the renovated concert hall will feature prominent tributes to Fisher, who died in 1994.
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