AXS Ticketing Restructures

AEG and Cirque du Soleil are expanding their initial 50/50 partnership in AXS Ticketing and Outbox Technologies to include other entities in a joint venture expected to provide a broader range of services to consumers and venues.

The expansion, anchored by AXS Ticketing, will include other stand-alone companies that AEG owns or has an interest in, including Carbonhouse, Bypass and Front Gate Ticketing, to restructure the company and provide better consumer marketing, ticketing and digital venue services for clients including stadiums, arenas, theatres, clubs, performing arts and convention centers, sports franchises and special events.

Bryan Perez, AEG’s president of digital, ticketing and media, has been appointed CEO of the combined enterprise.

With ticketing, mobile and web solutions under the same umbrella and available to clients, AXS Ticketing expects to begin more aggressively pursuing third-party venues.

Daily Pulse