Dainty Group Ups Stake in Ticketer

Australian-based global concert and theatrical promoter Dainty Group announced Dec. 8 it upped its stake in premium ticket provider BangTango.

BangTango launched April 2013 with a focus on sponsorship and premium ticketing packages. Its major partner, telco giant Telstra, used these services for its customer loyalty program Telstra Thanks.

These included Dainty tours by Bon JoviKaty Perry and Michael Bublé.

Paul Dainty, CEO and chairman of Dainty Group, said BangTango-driven sponsorships can sell up to 50,000 tickets, “the equivalent to an additional, incremental, arena show in each market.”

The new alliance will see BangTango move further into Australia’s A$2.5 billion ($2.15 billion) live entertainment industry, expanding into musical theatre, lifestyle and marquee sporting events.

The two companies will also pursue international opportunities. Dan Popic, BangTango founder and director, said he was thrilled to be entering into a strategic partnership with Dainty.

“Dainty is a market leader in live entertainment across Asia Pacific with a superior understanding of how to launch and deliver concert tours to meet sponsor brands’ needs and a genuine willingness to elevate this strategy to a completely new level.”