Bowery Founder Entering Los Angeles

Swier, who lived in L.A. during the ’70s, is heading back to the West Coast to open Teragram along with Broadway Bar owner Joe Baxley and Swier’s brother Brian. He explained to Pollstar his decision to expand into Los Angeles was a natural one. Like New York, the city “is a center of the musi had revealed itself to me nearly 20 years ago,” Swier said. “I love the neighborhood, its proximity to downtown, Silver Lake, Echo Park and many other eastside neighborhoods – some well established, some in the midst or verge of a resurgence.”

The Teragram has undergone a $2 million renovation and is set to open in March or April. The venue will feature a 30-foot stage, balcony, two bars, three spacious dressing rooms and a backstage loading dock.

As for technical details, Swier said sound will be D&B powered with Midas boards and a state-of-the-art lighting system.

Swier, who sold his stake in Bowery Presents in 2010, remains allied with the promotion company and is still a principal partner in both the Bowery Ballroom and the Mercury Lounge. While the venue group is responsible for the Teragram and plans to enter the Los Angeles market as an independent promoter, Swier said the strategy could be amended in the future.