Primary Wave Partners With Intellectual Artists

Primary Wave’s Talent Management division has a new partner in Intellectual Artists Management. 

The companies have merged under the name Primary Wave Entertainment and will be run by co-CEOS Larry Mestel, founder of Primary Wave, and David Guillod, the founder of Intellectual.

Mark Burg, CEO and founder of Evolution, will serve as vice chairman.

Staff from both Primary Wave and Intellectual will be combined under one roof in the company’s New York and Los Angeles offices, providing the company’s roster access to opportunities across music, digital, branding and film/TV platforms.