Google Expands Concert Search Results

Fans looking for tour information via Google should have an easier go at it thanks to some updates in the way the search engine displays ticket links and concert listings in search results. 

The company recently announced via its Webmaster Central blog that web developers for artists, ticketing sites or venues can now add a few lines of special code into sites or use widgets or plugins to mark up ticketing links so Google shows an expanded answer in response to a fan’s search query.

Expanded answers will include on-sale dates, availability and a direct link to the artist’s preferred ticketing site, the blog noted, which could come in handy as paid ads from secondary ticketing sites so often appear near the top of searches.

Ticketmaster has apparently been using the markup for a while, and all its clients are covered. So are venues that list events with Ticketfly, AXS, LaughStub, Wantickets, Holdmyticket, ShowClix, Stranger Tickets, Ticket Alternative, Digitick, See Tickets, Tix, Fnac Spectacles,, iTickets, MIDWESTIX, Ticketleap, or Instantseats, the blog said.

For those who haven’t already implemented ticketer events markup, more information can be found via Google’s Developer site