Hallett Returns With Robomagic

Former AEG Live UK exec Rob Hallett is back in business with a company that can promote acts at the highest level, look after an artist’s recording, publishing, and management, or even finance those who would rather grow their own businesses. 
speaking at Germany's Reeperbahn Conference, which ran Sept. 17-20.

It’s not been disclosed where Hallett’s getting the backing for his new Robomagic to compete with the likes of Live Nation or former employer AEG Live, but there doesn’t appear to be any shortage of it.

“After 35 years in this industry I am excited to finally be at the helm of my own company and be in a position to make a difference,” Hallett said in a statement. “The desire to make the lives of both established and aspiring Artistes much fairer and more equitable is at the heart of the company.

“We can be nimble in an industry notoriously encumbered by bureaucracy and, most importantly deliver an excellent deal,” Hallett added. “Robomagic has been a while brewing as it was important for me to raise the necessary finance to compete with the biggest in the business and provide a real alternative to the current system.”

He’s previously worked top stars including BeyoncéJay ZAlicia KeysJustin TimberlakeJustin BieberThe Rolling StonesPrinceBon Jovi and The Who. Last April, when AEG Live ended a week of speculation by confirming it had parted company with its London-based international touring president, the ensuing rumours suggested he’d fall in with what was then a new joint venture from UK radio entrepreneur Ashley Tabor and former AEG Live President Randy Phillips.

During his last music business appearance, at last September’s Reeperbahn conference in Germany, Hallett said he’d been “flirting with potential partners and talking to some of his friends from time to time.”

He said he’d been talking to promoters, equity funders and bankers, including more billionaires than he’d previously known existed. Robomagic will reportedly be a 360-degree company to encompass every aspect of the artists’ careers.

“Robomagic will also seek 360 arrangements with emerging talent to invest in and develop across the multi faceted industry that the music business has become – acting as a guide for both young talented Artistes and Executives through the jungle that has grown up around the industry in recent years,” the statement said.

Hallett says the new company is linked to Robomagic Capital, which will effectively act as Robomagic’s banker.