LN Strikes Partnership With Europcar

Live Nation Australasia entered a three-year deal with Europcar to be its official car rental partner downunder.

Europcar has 123 outlets in Australia and 19 in New Zealand. As part of the deal, Europcar customers have access to VIP ticketing and money-can’t-buy experiences for upcoming Live Nation tours including Backstreet Boys in May, Maroon 5 in September and Fleetwood Mac and Motley Crue/Alice Cooper in October.

Europcar joins Qantas, Spark, Rdio and NSW Health, with global partners American Express and Hilton Hotels and Resorts, as Live Nation brand associates.

Michael Coppel, Melbourne-based president and CEO of Live Nation Australia and New Zealand, said: “We welcome Europcar to the family of brand partners and look forward to working with them on enhancing their customer value proposition and loyalty program. Live Nation’s 2015 calendar of events is truly exciting for our brand partners as we continue to provide the best all-round entertainment offering for a select group of exclusive partners.”