AMSG Acquires Marketing Agency

Azoff MSG Entertainment has acquired an interest in On Board Experiential Marketing, a “progressive experiential agency” that has integrated live and online events for more than 20 years.

The partnership is expected to provide OBE access to “A-list talent and resources” that will help launch live experiences over several platforms.

“OBE is a great company and I welcome them into the AMSGE family,” Irving Azoff said.