AEG Investing In Atlantic City

AEG Live is betting Bruce Springsteen was right about Atlantic City.

While the city’s casino industry has all but died, the company is pumping $1.9 million over three years into the Atlantic City, N.J., entertainment scene to help bring it back.

The company’s deal with the city’s Casino Reinvestment Development Authority will see , according to the Press of Atlantic City, though no bookings have been announced.

Major concerts at the venue are touted as a “centerpiece” of the city’s efforts to rebrand itself as the “Entertainment Capital of the Jersey Shore,” rather than as a gambling destination.

Live Nation also has a $1 million agreement with the CRDA to promote at least a dozen shows at the Hall, including a recently announced beachfront show with Maroon 5 and Nick Jonas.

“We’ve had fantastic discussions with the CRDA in their efforts to bring world-class entertainment to Atlantic City,” AEG Live Northeast President/GM Mark Shulman told the paper. “That is something we want to assist with.” AEG Live already enjoys a history at Boardwalk Hall, having booked Elton John, The Who, Justin Bieber, Usher, Carrie Underwood, and

While the city’s casino industry has all but died, the company is pumping $1.9 million over three years into the Atlantic City, N.J., entertainment scene to help bring it back.

The company’s deal with the city’s Casino Reinvestment Development Authority will see at the venue.

CRDA Executive Director John Palmieri told the Press the agency’s relationships with multiple concert promoters will help restore the city’s flagging tourism economy.

“Atlantic City, with the commitment from the CRDA, is open for business and the Tourism District is alive with new amenities and many event promoters that want access to our marketplace thanks to the investments we are making,” he told the paper.