Odyssey To Be Renamed SSE

Northern Ireland’s  will be renamed the SSE Arena Belfast when it opens following refurbishment in September.

The 10-year naming rights deal was announced at a special event June 25. The SSE Arena Belfast will be the third UK venue to be named by the energy provider, following the  in Glasgow and the  in London.

The venue first opened in 2000. The agreement will see a new name and identity along with a range of other benefits for SSE Airtricity customers, including a dedicated customer lounge, exclusive offers and priority booking

“Our new naming rights deal with SSE heralds the next exciting chapter in the continued development of Northern Ireland’s iconic entertainment destination,” said Odyssey Trust chief exec Robert Fitzpatrick. “The SSE Arena Belfast will benefit from the shared vision SSE has with the Odyssey Trust of delivering world-class live entertainment to the people of Northern Ireland, along with our many international visitors.”