AEG Happy With Park Shows

AEG seems more than happy with its British Summer Time shows in London’s Hyde Park, but presumably it would be much happier if it was making more money on them.

Taylor Swift with AEG's Jay Marciano, Dan Beckerman, and Gary Gersh.

Taylor Swift and The Who sold out the park’s 65,000 capacity, which meant the other four shows – with The Strokes, Kylie Minogue, Blur, and Colabro averaged half-full arenas. Like last year, some of the 260,000 total ticket sales went for less than full price, including those than went in a two-for-one offer in London’s Evening Standard.

Where AEG has really scored is leading the way in how entertainment is delivered to artists and audiences; substantial investment and a long-term vision have gone into producing British Summer Time.

“We are immensely proud of what we have created with Barclaycard presents British Summer Time Hyde Park,” said AEG Live chief ops officer Jay Marciano. “We have finally brought festivals into the 21st Century.

We believe we have raised the benchmark for music festivals, giving UK concert goers a quality environment that is above and beyond what they may have experienced in the past and setting the standard for the future.”