‘L Festival’ To Be Like No Other

Juan Gabriel, Enrique Iglesias, La Arrolladora Banda El Limón, and Julion Alvarez top the entertainment lineup for set for Southern California’s OC Fair & Event Center in October.

Photo: AP Photo / Rebecca Blackwell
Auditorio Nacional, Mexico City, Mexico

Universal Music Latin Entertainment (UMLE) calls the Oct. 24-25 event “the first of its kind,” saying it will “celebrate the best of Latin America’s art, cuisine and music.”  UMLE created L Festival in partnership with Latin music leader CMN Events.

Fielding four main stages, L Festival has assembled a lineup that features 25 acts representing 10 countries.  Encompassing pop, regional Mexican, urban, tropical and EDM, the lineup includes Juan Magan, Zion y Lennox, La Santa Cecilia and Far East Movement.  Expect more headliners and other acts to be announced in the coming weeks.

“The Hispanic community represents an important share of music consumption and more so in the live concert business,” Jesús López, chairman of Universal Music Latin America & Iberian Peninsula, said.  “Universal Music Latin Entertainment as the leading company in Latin music will once again make history by expanding its entertainment business to offer the Hispanic family a one-of-a-kind entertainment experience.  Being the first in its kind, we want to ensure that this event sets a new precedent for the Hispanic community by offering a best in class show and cultural experience.”

Photo: Al Powers / Powers Imagery / Invision / AP
Latin Grammy Awards, Mandalay Bay Events Center, Las Vegas, Nev.

Tickets go on sale July 15 with two-day passes starting at $99.  VIP upgrades are available.  Children under 6 get in free and kids ages 7-10 will be admitted at half price.  Check out LFestival.com for more details.