Mercedes-Benz Buys Falcons Naming Rights
The future home of the NFL’s Atlanta Falcons now has a name thanks to a 27-year agreement with Mercedes-Benz.
The Atlanta Falcons released new drawings of their under-construction stadium being built next to the Georgia Dome. The retractable roof on the $1.2 billion building can be opaque or can completely shut out light for concerts. The Falcons anticipate a March 2017 opening.
The sponsorship for Mercedes-Benz Stadium, which is slated to open in 2017, is being called the “single biggest marketing deal” in the company’s history, although terms weren’t disclosed. Mercedes already has its name on the Superdome, which is home to the New Orleans Saints.
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