Ismaya Bringing Big Things

Rijanto, along with partners Bram Hendrata and Brian Sutanto, began the business out of a basement office in a parking lot in Jakarta, and have built the company up to the point of bringing One Direction and Katy Perry to Indonesia, a country major artists have skipped in the past.

It takes place in December with tickets ranging from $85 for a two-day pass to VIP ducats that start at $155. Some of the biggest names in electronic music have headlined, like Armin Van Buuren, Major Lazer, and Kaskade.

With more international artists looking to beef up their tours of Asia, companies like Ismaya are vital in making the connections work.

According to Rijanto, he and his partners started the company to complement their other group businesses, which include restaurants, nightclubs and retail outlets. He says he wants Ismaya to become the “leading live event organizer in Southeast Asia” and help “the region become a gateway for big international artists” to tour all of Asia.

Rijanto admits there are many obstacles to this goal, so he ties up with as many international groups as possible, such as Ultra Enterprises, which is bringing the Ultra festival franchise to Bali. In order to expand the possibilities of an international audience for Ultra Bali, he has also tied up with marketing and ticketing “conduit” Viagogo, which serves customers in 35 languages to sell tickets in any currency and on any mobile device.

Together they’ve attracted partiers from as far away as Brazil and Japan.