Spectra Presents Debuts

Comcast Spectacor’s venue management division, Spectra, is launching a live event touring and promotion service under its banner.

Spectra Presents will offer events to Spectra and non-Spectra-managed arenas, PACs, theaters, convention centers, and fairgrounds located primarily in secondary and tertiary markets across North America.

Brock Jones has been tapped as Sr. VP of concert touring and events, and will report to Comcast Spectacor’s John Page, who will serve as president of Spectra Presents. Jones noted lots of industry resources are available for arena tours in major markets but smaller markets might not have access.

“We designed a platform to enable the delivery of touring acts to underserved markets,” Jones said. “We will produce creative solutions for managers, agents, and venue partners to provide artistically and financially rewarding experiences.”

Page added that the Spectra brand “has tremendous experience hosting thousands of events every year. This extension of our services is all about better serving the smaller venues that need our help finding the right content to fill their seats and grow their business.”