Strand Theatre Gets New Branding

The Strand Theatre in Pontiac, Mich., will be renamed Flagstar Strand Theatre for the Performing Arts under a naming rights agreement with Flagstar Bancorp Inc.

Terms of the deal were not disclosed. The 94-year-old venue will undergo a $20 million renovation and reopen with 838 seats in the middle of next year, according to Crain’s Detroit, hosting concerts, live theater, comedy shows, films and private events.

Encore Performing Arts Center, a nonprofit organization, will be the theater’s operations and business manager, Crain’s said.