123 Agency Sets Up Corporate Division

Damian Costin, founder and director of Melbourne, Australia-based 123 Agency, has set up a corporate division. 

It will provide entertainment for corporate events as gala dinners, awards, sporting events and product launches. In the past 2.5 years, its band-brand brokering for high-profile acts – including The Veronicas, actor-singer Guy Pearce and rock bands Kingswood and Stonefield – has set up corporate tie-ins with motor brand BMW, high end retailer David Jones, the Australian Football League, hospitality Vue De Monde Group and Coopers brewery.

But with 123 Agency Corporate, Costin tells Pollstar, he can also offer DJs, cover bands and international names to provide entertainment for gala dinners, awards, sporting events and product launches. “We’ve built a solid base of partners and we’re proud to represent our clients on a corporate level,” he said. Involved in the new direction with Costin are corporate entertainment booker Taylor James and event manager and DJ booker Bec Boseley.