Daily Pulse

PS&E, Luna Booking Freedom Hill

Palace Sports and Entertainment and Luna Entertainment have joined forces to operate  in Sterling Heights, Mich.  

Under the terms of the deal, PS&E and Luna will oversee all aspects of the venue including event bookings, marketing, season sales, group sales, sponsorships, public relations, staffing, concessions, parking and grounds.

“We are pleased to be working with Luna in a way that will expand our entertainment footprint in the region while providing concert patrons with thrilling experiences at Freedom Hill Amphitheatre,” said PS&E’s president and CEO Dennis Mannion. “By implementing our operational execution strategy and utilizing our strong industry relationships, we hope to elevate the Freedom Hill concert experience and provide additional variety to the summer concert schedule.”

Luna has invested more than $2 million into renovations since purchasing the 8,000-capacity venue in 2012 including cosmetic improvements and updates to sound and lighting systems.

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