Steel Wool Goes Wireless

Steel Wool Entertainment, a music, entertainment and investment company founded by former Live Nation New York President Kevin Morrow, is investing in FestiFi, a wireless solutions company. 

FestFi is using the investment to advance its research and development as well as growth in new markets.

For Steel Wool, the partnership also furthers its footprint in mobile and logistic technology and overall strategy of backing complementary early-stage startups.

FestiFi counts among its clients several Live Nation and Insomniac festivals as well as Voodoo Music & Arts.

“As fan attendance at festivals and live events skyrockets, the bandwidth of traditional cellular networks dwindle,” said Kevin Morrow, CEO of Steel Wool. “FestiFi’s robust and scalable wireless-centric solutions are a true game-changer. It delivers greater convenience to consumers— as well as sales and marketing opportunities to everyone in the live event food chain.”