SMG And Huka Go To The Mall

SMG and Huka Entertainment are partnering with The Centre of Tallahassee and its newly renovated amphitheatre, The Pavilion, which opens its doors in Florida’s capital city with a unique spin.

Photo: Blackwater Resources
SMG and Huka Entertainment are teaming up to host events at The Pavilion amphitheatre at The Centre of Tallahassee in Florida, a unique venue that is surrounded by retail space.

SMG, the facility manager, stressed to Pollstar that the space is unusual because it’s surrounded by retail space. In fact, it’s the former Tallahassee Mall on North Monroe Street. Soon it will be a 6,500-seat amphitheatre but the mall atmosphere remains: restaurant and retail space, including a Guitar Center, surround the amphitheatre.

The space also houses the School of Arts and Science, a top-ranked charter school, and negotiations are under way to add studios for one or two radio stations. The Pavilion has the ability to host a wide range of events from concerts to political rallies to family shows, according to SMG.

Because Tallahassee is a college town, there’s also the ability to accommodate watch parties for away games. The Pavilion at The Centre of Tallahassee features a 50,000-square-foot open concourse, covered pavilion, a 50- by 50-foot stage, 400 amps of power and a rigging grid that can hold up to 70,000 pounds. The private parking space for artists has enough space for 10 buses and seven trucks.

The backstage area includes a workout room and game room. “Huka Entertainment is excited to be partnered with The Pavilion at The Centre of Tallahassee,” Huka Entertainment CEO Evan Harrison said. “We are in the fourth year of our successful Tortuga Music Festival in Ft. Lauderdale, so Florida is a second home for Huka. The Pavilion is also highly complementary to our venue portfolio across the Southeast, which ranges from clubs and theaters to amphitheaters.”

Shows already booked at The Pavilion include Taste of Chaos, featuring Dashboard Confessional and Taking Back Sunday. Steve Miller Band is scheduled for July.