Citrus Bowl Goes Camping World

The Orlando, Fla.,  is now Camping World Stadium, thanks to an exclusive, long-term naming rights agreement inked with the Kentucky-based recreational vehicle outfitter. 

Photo: AP Photos / John Raoux
 The Citrus Bowl in Orlando, Fla., in an incredibly quick burst of reconstruction, was largely demolished in February and reopened in November.

Financial terms of the 10-year deal, which takes effect immediately, were not disclosed, according to WESH-TV. Camping World will also be a multi-year sponsor of “Camping World Kickoff,” of college football games at the neutral-site stadium, the largest in the region with a capacity of 65,000.

Built in 1936, it reportedly underwent a $207 million renovation in 2014, according to WESH. In addition to hosting BCS football bowl games, it’s recently staged a Rolling Stones concert and is on the itinerary for  in July. It’s also been the site of FIFA World Cup matches and WrestleMania events.

“We’re proud to integrate Camping World, a brand that is the leader in its industry, with all that we continue to do at Camping World Stadium to grow economic impact and improve the quality of life for Central Floridians,” Florida Citrus Sports CEO Steve Hogan told WESH.

Camping World also sponsors a NASCAR truck series and the Camping World Independence Bowl.