Ticketmaster Integrates

Through a partnership with e-commerce platform Preoday, Ticketmaster expanded its offering to concertgoers in Europe, Australia and New Zealand.

Fans can now “order their food, drink and merchandise online via the Ticketmaster website or app, thereby avoiding lengthy queues at sports, theatre, arts, music venues and other live events,” the announcement states.

The partnership will give Ticketmaster insights into customer behavior, which will enable venues working with the company to improve customer experience.