Billboard Awards Hits 4-Year Low
Good news: The latest Billboard Awards show won a viewership of 9.76 million for its May 22 broadcast, wiping out its competition on a sleepy Sunday evening. Bad news: it dropped nearly 25 percent viewership from the previous year.
Photo: AP Photo
The awards show, featuring Madonna’s pitchy tribute to Prince and BET’s threatening advert it would do better at its awards show, Britney Spears’ medley and The Go-Gos’ tour announcement, wrapped the final Sunday of May Sweeps with a strong rating. However, it was the lowest-rated show since 2012 when the awards show drew a 2.7 rating with 7.4 million viewers.
The awards show ranked fifth for the week behind two versions of “NCIS,” “Dancing With The Stars,” and “Empire.”
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