Coney Island Swimsuit Edition

The event will take place Aug. 28 at the new Amphitheater at Coney Island Boardwalk, which opens July 1, seats 5,000 and is run by Live Nation. BSE, which deals with naming rights and sponsorships for the amphitheater, will also help support the venue’s programming.

There will be free daytime activities, model appearances and music from soon-to-be-announced artists at the festival, and special VIP packages will be available for purchase.

Sports Illustrated Swimsuit continues to branch out beyond its yearly magazine, and is now working on virtual reality content for the SI Swimsuit app and a video series that takes you inside the lives of models.