MLB, CAA Hospitality Arm Link Up

Premium Experience and Major League Baseball have inked a long-term agreement making the agency’s hospitality division MLB’s official event partner.

The deal kicks off with MLB All-Star Week in July. Among the events surrounding baseball’s July 12 All-Star Game that will be packaged by CAA Premium Experience are the Home Run Derby (July 11), All-Star Futures and All-Star Legends & Celebrity Softball Game (July 10), and All-Star FanFest (July 8-12) at San Diego Convention center.

“We are proud of the long-standing and productive relationship we have had with the leadership at Major League Baseball,” CAA Sports co-head Mike Levine said. “Since the launch of CAA Premium Experience, we all have been working closely to craft a partnership that leverages the combined assets and strengths of our two organizations to create new opportunities for fans to enjoy MLB Jewel Events.”

Financial details of the agreement were not disclosed.