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Yankees, StubHub Ink Deal
Stubhub is set to handle resales for New York Yankees baseball tickets starting July 7, and the two parties have now set a minimum price for secondary tickets.
Photo: AP Photo / John Minchillo
New York Yankees relief pitcher Mariano Rivera is joined by Metallica at Yankee Stadium in New York Sept. 22. Rivera, who is retiring, was being honored in a pregame ceremony and his signature song when he comes into the game is “Enter Sandman.&rdquo
Once StubHub takes the reins of resales from the Ticketmaster-run Yankee Ticket Exchange, the lowest a ticket can go for is 50 percent of its original price. This is the only deal StubHub has with an MLB team using its mobile-only delivery service.
An anonymous source said the deal is worth about $100 million over six and a half years. In 2013 the Yankees dropped StubHub and signed a deal with Ticketmaster, which is still the team’s primary ticket vendor. Stubhub remains the MLB’s main ticket reseller, since 2012.