He will also oversee corporate and private performance hires for ATC clients on both the live and management sides of the company’s business. Those clients include Passenger, Stromae, and The Lumineers on the live side, and Faithless, Nick Cave, PJ Harvey and Katie Melua, among others, on the management side.
Gary Cohen said, “It’s a real pleasure to get the opportunity to work with such a diverse and talented roster of artists. We’re looking to develop creative and authentic partnerships with brands across live, content, digital, experiential and other channels.”
Cohen has 10 years of experience in the world of brand and music partnership, and previously worked at Brand Aid “where he oversaw music activations in the USA, UK, and Ireland for a range of clients,” the announcement reads.
ATC Management general manager Phil Middleton said Cohen’s appointment will “deliver a number of exciting opportunities that will help our artists continue to flourish and grow for years to come.”