The company tweeted a link to the music video “Endless” by the R&B artist on Thursday night.
Media reports say the 45-minute “visual album” is only available to subscribers of Apple’s music streaming service, which quickly drew comparisons to Beyoncé’s recent video album Lemonade.
The release came amid other reports, including from the music website Pitchfork, that a new album from Ocean would come this weekend.
Fans have been anxiously awaiting the 28-year-old singer’s first album in four years.
Ocean’s widely acclaimed debut album, Channel Orange, was released in 2012. The record featured the hit song, “Thinkin bout You,” and earned him two Grammy awards, including best urban contemporary album.