Michigan Lottery Theatre
Freedom Hill Amphitheatre in Sterling Heights, Mich., will be called the Michigan Lottery Theater at
Freedom Hill under a naming rights deal announced Aug. 20.
The name change goes into effect Jan. 1. Under the deal, the Michigan Lottery has a three-year agreement that pays Freedom Hill’s owners $300,000 a year. There are two three-year renewal options built into the contract, with payment terms to be negotiated, according to the Macomb Daily.
The shed, managed by Palace Sports and Entertainment, is owned by Tom Celani through his Luna Entertainment and Joseph Vicari, founder of Andiamo Restaurant Group.