No Subscription, No Apple Music Festival Stream

Without an Apple Music subscription, fans will not be able to stream this year’s 10th anniversary edition of the Apple Music Festival at  in London.

Sept. 18-30, Elton JohnThe 1975Alicia KeysOneRepublicCalvin HarrisRobbie WilliamsBastilleBritney SpearsMichael Bublé and  are to take the stage in the iconic Camden venue. Tickets are exclusively drawn by lots.

“Fans based in the UK can apply to win tickets by entering prize draws on Apple Music, as well as through select media partners,” the announcement states. One such partner is London-based ticketing company Dice. Fans who don’t win a ticket but want to stream the concerts live or on-demand need to have an Apple Music subscription, which comes with a three-month free trial and costs £10 per month after that.

Besides its exclusive music releases, Apple has thereby found another way to lure music fans into subscribing to its streaming service.