Dice Secures $6M Funding

The money will help London-based ticketing company Dice expand its business in Europe and North America. Investors include Evolution Equity Partners, White Star Capital, Designer Fund, Kima Ventures, Lumia Capital and others.

Dice, which launched in September 2014 and made the headlines for not charging any booking fees, has been growing. Today, 42 people work at the company, which curates concert recommendations for its users through a mix of algorithms and hand-picked editorial.

Dice has been vocal against secondary ticketing from the start. The only solution for fans who cannot make a gig is to return the ticket at face value to Dice.

Tickets are sourced directly from artists, promoters and venues. Artists that sold tickets through Dice include Taylor Swift, Disclosure, Jamie XX, George Ezra, Skepta, Jack White, Four Tet, Justin Bieber, Alabama Shakes and Years & Years.

According to founder and CEO Phil Hutcheon, “Dice is a long-term focused business” that solves “hard problems around ticketing. We’re removing the barriers for real fans who are fed up of high ticket fees and limited access to primary tickets.”