CAA Reps Corporate Good Deeds

Former CAA marketing exec Aubree Curtis and Judee Ann Williams, most recently co-Executive Director of the CAA Foundation, are tapped to lead the unit.

“Social responsibility is now a fundamental principle and practice for all businesses that want to have meaning in the modern world,” Curtis and Williams said in a joint statement. “Companies whose products are designed for positive impact and brands that are able to articulate and deliver against their core values are seeing a positive correlation with their bottom line and beyond.

“CAA Social Impact will help companies realize the transformational power of aligning their businesses against social impact goals,” they said.

The agency reports that $24.5 billion per year is spent on corporate social engagement and many companies see social responsibility as a business imperative with financial performance linked to community investments.

“For decades, CAA has been deeply engaged in advising clients on their philanthropic interests and helping brands tell their stories,” CAA President Richard Lovett said.  “As the marketplace has evolved, we have identified an additional and growing business need, which sits at the intersection of a company’s social impact activities to drive consumer engagement and the positive societal outcomes that are achievable when businesses harness their power for good.”