Iron Maiden & Live Nation Team To Protect Ticketbuyers

Working with Ticketmaster, Iron Maiden will operate a paperless ticketing system, either in full or in part, at all venues of their 2017 UK tour.  

Photo: AP Photo / The Canadian Press Images / Ottawa Bluesfest
RBC Bluesfest, Lebreton Flats Park, Ottawa, Ontario, Canada

Paperless ticketing requires original cardholders to present their payment card and photo ID at the point of entry with their guests. Other actions put in place include setting Conditions of Purchase so that tickets are not for resale, ensuring that secondary ticketing sites are prevented from listing shows and invalidating any tickets that appear on these secondary sites.

It also includes setting a maximum limit of four tickets per person per show, using purchaser names on tickets where they are not paperless and requiring cardholders to be present at the show, with picture ID. Additionally, Iron Maiden will start the pre-sale exclusively for the band’s fan club members. Throughout this sale, all other presales, as well as the general public onsale, “a dedicated team will monitor ticket sales in real-time (…) to ensure that ticket limits are being imposed and all suspicious activity is reported and investigated,” the announcement states.

There will be a customer support for fans that still experience problems. The Ticketmaster team will also try to cancel the inventory purchased by criminals, who often garner large ticket numbers with the help of bots once tickets go on sale.

Maiden manager Rod Smallwood explains: “We do not want our fans being ripped off either by counterfeit tickets or through costly mark-ups on so called secondary ticketing websites. These problems now affect the UK more than any other country outside of the USA.

“We believe the most successful way to prevent this is by implementing paperless ticketing. This proved highly successful in reducing piracy at our previous London shows in 2013 and on our North American tours since 2010. This is a simple procedure and goes a long way to minimizing the resale of tickets and reducing fraud by requiring the original cardholder purchaser to be present at entry.”

Iron Maiden’s 2017 Euro / U.K. tour:

April 22 – Antwerp, Belgium, Antwerps Sportpaleis
April 24 – Oberhausen, Germany, Konig – Pilsener Arena
April 28 – Frankfurt, Germany, Festhalle – Messe Frankfurt
May 2 – Hamburg, Germany, Barclaycard Arena
May 4 – Nottingham, England, The Motorpoint Arena Nottingham
May 6 – Dublin, Ireland, 3Arena
May 8 – Manchester, England, Manchester Arena
May 10 – Sheffield, England, Sheffield Arena
May 11 – Leeds, England, First Direct Arena
May 14 – Newcastle upon Tyne, England, Metro Radio Arena
May 16 – Glasgow, Scotland, The SSE Hydro
May 17 – Aberdeen, Scotland, GE Oil & Gas Arena
May 20 – Liverpool, England, Echo Arena
May 21 – Birmingham, England, Barclaycard Arena
May 24 – Cardiff, Wales, Motorpoint Arena Cardiff
May 27 – London, England, The O2 – Londonays

Shinedown appears on all dates.

General onsales launch Sept. 30.  Click here for more details.