Then, When & Where Of Ticket Sales

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Dash Two has an url-shortening and sales-tracking service called Flyt, which tracks clicks and sales via ads and media from websites and social platforms like Facebook, Twitter and Instagram. For six months, Dash Two tracked ticket sales from Ticketmaster, Live Nation, TicketsNow and other services. Turns out, buyers grab most of their tickets on the days concerts occur – Thursdays, Fridays and Saturdays but not necessarily for shows on those particular evenings.

The data suggest this is the time when many buyers make their decisions for upcoming concerts as well. Also, based on Pacific Standard Time, buyers tend to be active from 7 a.m. until the early evening with a surge around 11 p.m. The busiest time is 11 a.m.; the quietest period is between 2 a.m. and 7 a.m.

Also, according to Dash Two, concertgoers love their phones but don’t use them to buy tickets. Nearly 75 percent of initial clicks on ads occurred on mobile devices but patrons don’t complete their transactions on their phones or tablets; instead, nearly 64 percent of actual sales occurred on desktop computers. Revenue is even more strongly skewed toward desktop sales at 68 percent.

More information is available at www.dashtwo.com and www.flyt.it.