Live Music Contributed NZ$75M

According to the report, 2015 saw an estimated NZ$158 million ($112 million) earned in live performance revenues from tours, festivals and other music events. It also created 1,111 full-time equivalent employees (FTEs). But after accounting for multiplier effects, the live performance subsector had a total economic impact of NZ$157.8 million ($111.9 million) and 1,919 FTEs. New Zealand’s direct contribution has been growing over the past four years, from NZ$95 million ($67.3 million) in 2013 and NZ$100 million ($70.8 million) in 2014.

Last year’s strong rise was attributed to a large number of international tours, as well as a greater consumer support for New Zealand acts, which now make up 10 percent of record sales. Of the NZ$158 million in direct impact, NZ$44.3 million ($31.4 million) came from ticket sales for local talent, the report said. Across the board, the NZ music industry directly contributed NZ$245 million ($173.6 million) last year, up from $213 million ($151 million) in 2014. It also added 2,259 full time equivalent employees (FTEs), up from 1,754 the year before.

After accounting for multiplier effects, its total contribution was NZ$484 million ($343.1 million) and the equivalent of 4,508 FTEs. Live music was the second-largest music contributor, after music radio broadcasting, with NZ$92 million ($65.2 million) and before music retail with directly NZ$62 million ($43 million), communication and public performance at NZ$13.8 million ($9.7 million) and synchronisation at NZ$2 million ($1.4 million).

The full report can be found here.