AEG Expands Toshiba Partnership

AEG and Toshiba expanded their partnership with a global, multiyear, multimillion-dollar deal that will give fans interactive installments and LED digital screens at venues in Europe and North America.  

Included in the plan are Berlin’s Mercedes-Benz Arena and the adjacent Mercedes Platz entertainment district, The O2 London and L.A. Live, the company announced in a statement.

Toshiba has already created the interactive installations for AEG’s Staples Center in Los Angeles and T-Mobile Arena in Las Vegas. The expanded deal includes a $5 million renovation to the LED digital screens at L.A. Live.

“Toshiba is a world-class brand and partner, and we are looking forward to expanding our relationship with them by extending our success into the European market,” said Jon Werbeck, VP of AEG Global Partnerships.