Features
New Name For Barclaycard Center Madrid
Spanish bank WiZink has acquired Barclaycard in Spain and Portugal, so the former Palacio de Deportes de la Comunidad de Madrid will be known as WiZink Center.
Barclaycard came on as sponsor in 2014, the same year Impulsa Eventos e Instalaciones took over management of the arena. It hosts more than 130 events a year in the fields of sports, music and culture, and welcomes some 1.5 million visitors per year.
During the coming months, Impulsa and WiZink are going to work on rebranding the venue, which got the approval for increasing its capacity from 15,500 to 17,453 seats in summer. Operators are hoping to attract stars like Madonna, Beyoncé or Coldplay, who did not play in Madrid while on their last tours.