Live Nation Wins Wolf Creek Bid

Live Nation won the right to negotiate for a contract to manage Wolf Creek Amphitheatre near Atlanta, which recently underwent an audit that uncovered irregularities including a ticket-printing operation by employees.

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Fulton County, Ga., commissioners agreed Dec. 7 to authorize the negotiation with Live Nation, one of three promoters submitting bids to become the county-owned shed’s outside operator.

“The county staff did its homework and found that Live Nation is the gold standard when it comes to operating and promoting a venue,” Fulton County Chairman John Eaves said in a statement reported by the Atlanta Journal-Constitution. “We expect the company to attract great acts to perform at Wolf Creek at reasonable prices and to keep the community involved as we move forward.”

The search for outside management became urgent after a recent audit revealed more than two dozen policy violations, including the ticket-printing operation that likely was the source of thousands of complimentary tickets and even venue overcrowding at some shows, according to the AJC.

An advisory committee will reportedly host community meetings to ascertain what resident concertgoers most want from a new facility manager at the 5,300-capacity Wolf Creek Amphitheatre.