The new division will serve the whole Eventim group across Europe, and will be in charge of building partnerships around the company’s European portfolio of festivals, concerts, venues and ticketing websites.
Those include Rock am Ring/Rock im Park, Hurricane/Southside and Deichbrand in Germany, Greenfield in Switzerland,
“With this move we underscore our reinforced focus on direct and indirect income streams and benefits of brand partnerships and sponsoring, while at the same time leveraging our assets on a European scale,” said Eventim CEO Klaus-Peter Schulenberg.
Lewis left Live Nation Europe, where he had served as president, in 2015. He also worked for Thames TV and MTV Networks.