TM Israel Launched

Ticketmaster has acquired a majority interest in Israeli promoter Bluestone Entertainment. Guy Beser, Shay Mor Yosef, Guy Oseary and Gadi Veinrib founded Bluestone Entertainment in 2014 to promote international acts in Israel.

They’ve since brought Bon Jovi, Backstreet Boys, Enrique Iglesias, Major Lazer and One Republic to the country, with Aerosmith and Guns N’ Roses playing Tel Aviv in May and July, respectively. By joining forces with Live Nation to form www.tmisrael.co.il, Ticketmaster is now present in 28 countries.

“We have seen a considerable demand for live entertainment with the shows that Live Nation has brought to the market over the last few years and have been very impressed when working with Guy, Shay and the rest of the Bluestone team,” said Alan Ridgeway, LN President of International & Emerging Markets.

“Formalizing our partnership and bringing the Ticketmaster brand and technology to the market was the natural next step.” “We see a huge potential for international artists in Israel, especially as the venue infrastructure improves over the coming years,” said Guy Beser and Shay Mor Yosef of Bluestone. “The strength of Live Nation and Ticketmaster will provide Bluestone with the tools and the platform to further develop the market for international shows in Israel.”

Beser and Mor Yosef added that “the collaboration between Live Nation and Bluestone will firmly establish Israel as a ‘must-play’ market on any world tour.”