Wembley’s SSE Arena will host the 24th edition of MTV’s Europe Music Awards show, Nov. 12.
– Wembley Bowie
It marks the sixth time a city in the UK has been selected as host. In 1996 it was London’s Alexandra Palace, followed by Edinburgh’s Ocean Terminal in 2003, Liverpool’s Echo Arena in 2008, Belfast’s Odyssey Arena – now the SSE Arena Belfast – in 2011 and Glasgow’s SSE Hydro in 2014.
David Lynn, CEO of MTV parent company Viacom, said, “London is arguably the world’s musical epicenter and it’s both a huge privilege and opportunity to bring the MTV EMAS 2017 to the UK’s capital city.”
John Drury, VP & General Manager of The SSE Arena Wembley, added: “Everyone at the venue and the wider AEG team are delighted that London’s first EMAs in 21 years will be at The SSE Arena, Wembley. Wembley’s intimate atmosphere will no doubt help to create more special EMA moments and we can’t wait to welcome them here.”