Sally Williams To Head New Opry Division

Sally Williams has been promoted to senior VP of programming and artist relations for Opry Entertainment and GM of the Grand Ole Opry in Nashville. 

Heather Brand
– Sally Williams

Williams, who will head Opry Entertainment Group’s new programming and artist relations division, previously held the title of VP of concerts and entertainment for Opry Entertainment Group, as well as GM of

She will lead a team responsible for all booking, programming, artist relations and artist collaborations across Opry Entertainment’s portfolio.

That includes the Grand Ole Opry, Grand Ole Opry House, Ryman Auditorium, Opry City Stage (this summer), Ole Red Nashville (Spring 2018) and Ole Red Tishomingo (this fall).

She will be responsible for overseeing the Opry’s lineup, programming and member relations while continuing to oversee programming for the Ryman.

Also named for the new division are Dan Rogers (director of marketing, communication and artist initiatives), Gina Keltner (senior talent manager) and Dolly Chandler (Opry Entertainment Group talent buyer).