Four Artists, the German booking agency/local promoter specializing in rap, hip hop, and German rock, has sold a majority stake to Eventim’s promoting unit, Medusa Music Group.
– Four Artists
CTS Eventim intends to strengthen its position in the European live entertainment market, broadening its portfolio especially with regards to German artists and younger target groups. The deal is still subject to clearance by the anti-trust authorities.
Four Artists was founded as a booking agency in 1997 by German rap pioneers Die Fantastischen Vier and today also promotes tours. The local promoting business was taken over by sister company Four Artists Events in 2015.
Four Artists represents more than 290 German and international artists including the Fantastischen Vier themselves, Marteria, Charles Bradley, Mac Miller, Jimmy Eat World, Seeed, The Lumineers and more.
Alex Richter, managing director and shareholder of Four Artists, said Die Fantastischen Vier, their management and Richter himself “were looking for a partner that shares our views on the live entertainment business and is ready to implement our strategy of quality and sustainability together with us.”
Klaus-Peter Schulenberg, CEO of CTS Eventim, added: “We are very happy we were able to convince Four Artists and Alex Richter to join forces with CTS Eventim. Alex Richter and his team have demonstrated strong aptitude and intuition to identify and build new talent. Together we stand for continued sustainable growth.”