MSG Live Taps Pfeffer As EVP

Darren Pfeffer becomes executive VP of MSG Live, a newly created position overseeing Madison Square Garden Company’s live entertainment events, effective May 17.

– Darren Pfeffer
via LinkedIn

Pfeffer joins MSG after spending the last two decades at iHeartMedia, formerly Clear Channel Communications, where he was senior VP of music and entertainment marketing. At iHeartMedia, he oversaw events including the iHeartRadio Music Festival in Las Vegas, iHeart Country Festival and iHeartRadio Fiesta Latina, and has served as executive producer of the Z100 Jingle Ball in New York City since 2006.

–

With MSG Live, Pfeffer will oversee events including concerts, family, shows, performing, and special events that are presented in MSG venues Madison Square Garden, The Theatre at Madison Square Garden, Radio City Music Hall, Beacon Theatre, the Forum, Chicago Theatre and the Wang Theatre. The company also produces festivals through Boston Calling Events.

Pfeffer will be responsible for setting the strategic direction for MSG bookings, developing new events, artist residencies and customer experiences. He will also play a key role in MSG’s venue expansion including a future venue in Las Vegas.

In addition, he will handle daily oversight of financial and operational matters; identifying and building key strategic relationships; and collaborate on marketing and sales plans in all MSG markets, according to a company statement.

Pfeffer will report to MSG President/CEO David O’Connor.

“Darren has spent more than 20 years in entertainment, overseeing some of the industry’s most popular events and creating opportunities to leverage talent. His relationships, along with his experience developing compelling programming, will serve us well as we remain focused on growing our live event business by exploring new and better ways to utilize our world-class portfolio of venues,” O’Connor said.

“We look forward to having him as part of our leadership team as we continue to build on MSG’s outstanding tradition of delivering unique and exceptional live experiences.”