X-Ray Touring Partners With Paradigm
While Paradigm expands the list of acts it represents, X-ray clients will benefit from the U.S. agency’s expertise in branding, endorsements, digital content development and distribution, and other media.
“The alliance creates an unprecedented scale in the global live music space,” the companies said in a statement. Paradigm chairman and CEO Sam Gores added he “wanted this partnership for quite some time.”
In a joint statement the X-ray directors said: “We’re delighted to find in Paradigm partners that share our ethos of complete commitment to the artist, providing them with every possible advantage in all aspects of their career. We look forward with great enthusiasm to collaborating with Paradigm and Yucaipa on this next stage of X-ray’s global development.”
Paradigm also has a partnership with London-based CODA Agency, which in turn is affiliated with Independent Talent Group (ITG), also from London.