Features
Front Gate Tickets Comes To The UK
Latitude is the first major UK festival to use
Victor Frankowski – Latitude 2015
Front Gate Tickets is headquartered in Austin, Texas, and was acquired by Ticketmaster in 2015.
The company claims to have been built with festivals in mind, offering “quick check-out options, VIP experience upsells, group bookings, payment plans, rich data analytics,” according to the announcement accompanying the UK launch.
The company’s RFID solution enables access control, cashless payments and fan engagement, for example through interactive touch points that can be used for “sweepstakes, content delivery, and instant giveaway to maximize data collection and fan experience.”
Front Gate claims that “this gives festival promoters the ability to increase sponsorship revenue with a unique opportunity for branding and data insight.”
Sarah Slater, Ticketmaster’s director of business for music, said it was “important to have the right ticketing platform for the right client,” adding that “with the success it’s had in North America we are confident our customers will enjoy the Front Gate experience, and our clients will view this as an opportunity to reach a wider audience.”
Maura Gibson, president of Front Gate Tickets, said Front Gate was “overjoyed to expand into the UK market. We couldn’t be happier to bring our services to some of the most established festivals in the world and to offer technology which allows the reduction of friction and enhancement of the fan experience.”