Europe: Clair, UK Agents, Starwatch

Clair Global Acquires Britannia Row

Bryan Grant and Mike Lowe
– Bryan Grant and Mike Lowe
Britannia Row

The sale of long-standing British audio rental veterans

Both companies have been successfully working together through a strategic partnership since the beginning of this year. Merging was “the perfect way to expand and strengthen their worldwide client base, allowing them to offer consistent service in all major territories,” according to a joint statement by Britannia Row directors Bryan Grant and Mike Lowe.

Clair Global president and CEO Troy Clair added: “The synergies we’ve experienced with the entire Britannia Row team have been overwhelmingly positive. Culturally and professionally, we are on the same page. We are excited to bring this new level of global support to our clients and better serve their passions to advance this industry.”

New Name, President For UK Agents’ Association

Neil Tomlinson
– Neil Tomlinson
Entertainment Agents’ Association (UK)

The Act Store director Neil Tomlinson has been voted president of what will be known as the Entertainment Agents’ Association going forward. In its 90th year of existence, the association “sees the word ‘Entertainment’ inserted back into [its] title in accordance with its original company registration and to clarify that the trade association represents reputable agents from all walks of the entertainment industry.”

Tomlinson said it was “an exciting time to take on the role of president as we focus on moving The Entertainment Agents’ Association forward to play a more visible role in lobbying government, identifying new entertainment trends and anticipating any potential barriers to trade for the benefit of our members.”

The association also introduced a new affiliate program, through which suppliers and service providers such as photographers, sound and lighting companies can join and find agents to work with.

Starwatch Helps Promote Big City Beats

The German live entertainment arm of media giant ProSiebenSat.1 initiated a media partnership with Big City Beats World Club Dome for its fifth edition in Frankfurt, June 2-4.

The deal includes pre-event media coverage across ProSieben’s channels, including TV, and online sweepstakes for the three-day dance event, which attracted some 120,000 visitors in 2016.

Some of last year’s acts, like HardwellMartin GarrixAfrojackSteve Aoki and others, will return for 2017.

Around 200 DJs are expected to perform on 15 stages in Frankfurt’s . Katharina Frömsdorf, CEO of Starwatch Entertainment, said that World Club Dome’s “impressive development over the last years” was down to its organizers’ “innovative ideas.”

She said “the event concept around the biggest club in the world is a great fit for ProSieben.”

Bernd Breiter, CEO BigCityBeats GmbH, added: “We’re very happy to be going new ways with Starwatch and ProSieben.”